Aaron Levie of Box - TWiST #224

0:00-0:30 Today, we're at the offices of Waze in Palo Alto with Aaron Levie, co-founder of Box.net. 1:00-1:30 What's going on here in Palo Alto, tonight? 1:30-4:45 How long ago did you found the company? Tell everyone what Box is. 4:45-7:00 Is that because you used to have to go through such a ridiculous process to get what you needed from IT? 7:00-8:30 What experience do people who are using something like Salesforce now have? 8:30-13:15 Thank you to Walker Corporate Law for sponsoring the program. Everyone give Scott Walker a call at 310-288-6667. 13:15-15:30 What happens to the Oracles and Microsofts of the world from a historical perspective? 15:30-18:00 Have their been case studies of this? Of what Microsoft's new strategies are? 18:00-20:15 Enterprise consumers now are the arbiters of what they get to use. They have a lot of choice, yes? 20:15-23:30 What don't people like about Google docs? 23:30-25:00 Is security the biggest objection you get from customers? 25:00-26:00 What does that mean, "visibility is security"? 26:00-27:45 The most difficult thing is that users screw up. How do you fight against that? 27:45-30:00 Why haven't biometrics, two factor keys, etc. become the standard yet? Why doesn't my laptop have a thumb print authentication? 30:00-32:45 Lately, I'm having trouble choosing between Google Docs, Evernote, Dropbox, etc. on where to store everything. What does a consumer do? Is there going to be a reconciliation of this? 32:45-38:45 Did you start consumer and then go more enterprise or vice versa? 38:45-41:00 Aaron tells about when he pitched Andreessen Horrowitz and convinced Marc Andreeseen to invest. 41:00-43:00 Insight from Tyler: Giving away a free enterprise product was like giving away free blowjobs at an army base. 43:00-47:15 Thank you GoToMeeting for sponsoring the show. Everyone remember to thank @GoToMeeting! 47:15-50:30 Dropbox is obviously a competitor. Did they copy you? 50:30-54:45 Is the Google Teams product something you see as a competitive threat? 54:45-56:00 How do you go from raising a few hundred thousand dollars to being comfortable sitting in a room asking for tens of millions of dollars? 56:00-57:00 Does G drive keep you up at night? 57:00-1:00:00 How tough is it to hire people now? 1:00:00-1:04:00 How do you deal with your own people getting huge offers from Google and Facebook? 1:04:00-1:05:30 How embarrassing was it for Carol Bartz, getting into fights with Mike Arrington on stage? 1:05:30-1:08:45 Who do you respect most in the Internet space? 1:08:45-1:10:00 Who is the entrepreneur that you look to the most? Who's your number two? 1:10:00-1:10:30 Aaron, you've been a great guest. Who knew the enterprise space could be so interesting? 1:10:30 We'll see you all next time, on This Week in Startups. Support This Week in Startups and independent media by joining the TWiST Producer Program at TwistList.co! Multilingual? Translate this episode of TWiST into another language and email the transcript to translate@thisweekin.com Keep up with the latest from our sister company, LAUNCH: LAUNCH Festival Judges and Grand Jury Members: Robert Scoble, Tony Hsieh, Tony Conrad and More http://www.launch.is/blog/launch-festival-judges-and-grand-jury-members-robert-scoble.html The Only Two Questions Founders Need to Answer http://www.launch.is/blog/the-only-two-questions-founders-need-to-answer.html Turntable.fm Co-founder Is Flattered by Facebook's "Listen With" Feature http://www.launch.is/blog/turntablefm-co-founder-is-flattered-by-facebooks-listen-with.html Comcast Brings Live TV Streaming to Tablets but Requires New AnyPlay Device http://www.launch.is/blog/comcast-brings-live-tv-streaming-to-tablets-but-requires-new.html The Cult of Amazon Prime http://www.launch.is/blog/the-cult-of-amazon-prime.html FOLLOW ON TWITTER Jason: @jason Tyler: @steepdecline Aaron: @levie GoToMeeting: @gotomeeting Walker Corporate Law: @scottedwalker

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